⚡
MVPSaaSMobile
SINCE 2013 · LAHORE · DUBAI · TORONTO · BANGALORE🔗Connect
Software that ships.Systems that hold upin production. Teams that know how to use AI.Software that ships.Systems that hold up in production.Teams that know how to use AI.
TechEsthete builds custom software, tests it end-to-end for security, takes teams through SOC 2 readiness with third-party audit partners, and trains engineers to work alongside modern AI.
120+
Tinuiti automationsautomations deployed for Tinuiti across five marketplaces
3,500+
unified data backbonebrands on one unified data backbone
20%
ops efficiency gainaverage ops efficiency gain after data unification
⚡Collab
#ETLPipelines#AdPlatforms#DataWarehouse#AIAgents#RealTimeBI
Our valued clients
How we work — a live look at one of our pipelines
An example: ad-data pipeline, cleaned and modeled in real time.
This is one of the systems we build. Below: the software, security testing, and AI training practices that sit alongside it.
01 · INGEST
Four sources, one pipe
Scheduled API jobs pull from Google, Meta, Amazon, and TikTok. No manual CSV exports, no stale snapshots.
02 · CHAOS
Unstructured & incompatible
Every platform speaks a different language: mismatched columns, nulls, mixed currencies, four date formats in one table.
Google export
Day, Campaign, Cost03/14/26, Brand, $1,204ROAS: —Meta export
date_start, spend2026-3-14, 980.5clicks: nullAmazon export
Date, Spend(GBP)14-03, £740ACOS: 2,1TikTok export
stat_date, cost—, 620impr: 1.2k⚠ 11 column variants · 4 date formats · 3 currencies
03 · TRANSFORM
ETL cleans & unifies
One schema emerges: standardized names, ISO dates, normalized currencies. dbt tests catch what humans miss.
$ £ → USD4 date formats → ISOnull → coalesce(0)1.2k → 1204
datedate
platformplat.
spendspend
roasroas
clicksclk
03/14/26
google
$1,204
—
842
2026-3-14
META
980.5
null
1.2k
14-03
amzn
£740
2,1
503
∅
tiktok
620
NULL
—
datedate
platformplat.
spendspend
roasroas
clicksclk
2026-03-1403-14
GoogleGoogle
1204.001204.00
3.423.42
842842
2026-03-1403-14
MetaMeta
980.50980.50
2.882.88
12041204
2026-03-1403-14
AmazonAmazon
926.30926.30
2.102.10
503503
2026-03-1403-14
TikTokTikTok
620.00620.00
1.951.95
389389
04 · WAREHOUSE
Modeled & versioned
Bronze → Silver → Gold layers land in Snowflake. One source of truth your dashboards and agents can trust.
Bronzeraw_ads_*
Silverstg_campaigns
Goldfct_spend_daily
12,480 rows synced · 47 dbt tests passing0 rows synced · 0 dbt tests passing
05 · ANALYZE
AI reads the warehouse
Agents scan spend patterns, surface anomalies, and write the insight before anyone opens a dashboard.
AGENT
Meta ROAS −8% · broad audience fatigue
Google CPC spike · 12 keywords flagged
Amazon ACOS above target · 3 ASINs
06 · ACT
Autonomous execution
No ticket. No standup. The agent cuts underperforming bids, shifts budget to winners, and closes the loop 24/7.
AUTO↓ Bid −12%Google · "running shoes" · ACOS 4.2→3.1
AUTO↑ Budget +$240/dayMeta · retargeting · ROAS 3.8
AUTO⏸ Pause ad clusterTikTok · ROAS < 1.2 · saved $180/day
Manual effort100%100%15%
Autonomous5%5%85%
↻ closed loop · agent monitoring 24/7
INGEST
CHAOS
TRANSFORM
WAREHOUSE
ANALYZE
ACT
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Security testing
Security testing, end to end. What we run for you every time.
Threat model through signed report — the same six-step cycle we run for scale-ups preparing for their first enterprise buyer.
SCOPE
STATIC
DYNAMIC
FINDINGS
RETEST
EVIDENCE
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What we build
Six pillars. One studio.
Software, security, compliance, AI, data, and cloud — one engineering studio from Lahore, Dubai, Bangalore, and Toronto.Scroll to explore six practices — software, security, compliance, AI & data, DevOps, and Amazon retail media.
🛡️
SASTDASTPentest
📋
SOC 2ISO 27001Compliance
🤖
AgentsRAGETL
☁️
AWSCI/CDK8s
📦
Amazon AdsSP-APIAMC
Reference buildsReference builds — what we deliver,
Reference builds — what we deliver,
end-to-end.
Four representative engagements. Same shape every time, whether the output is a software product, a security cycle, or an AI system.
ETL Pipeline
Extract, transform and unify your business data.
↑Pipeline Efficiency
68%→94%
Improvement this month+26%
Insight
4 sources merged into one clean data warehouse.
AI Automation
Automate repetitive workflows connect business systems and accelerate decisions
Automation Coverage
78%
Running
Queued
Completed
Saved Time
⚡
Create an intelligent workflow that routes tasks, triggers actions, and reduces manual work.
✦ AI POWERED
Workflow Stages
1234
Ingest & Analyze
Route & Decide
Trigger Actions
Monitor & Optimize
Application Security Test Cycle
Scan → Pentest → Retest → Signed report.
✓Findings closed
0%→100%
Retest complete42 closed
Insight
Full SAST / DAST / manual cycle with audit-partner sign-off.
SOC 2 Readiness Program
Gap analysis → Controls → Evidence → Audit handoff.
◆Controls in place
0%→100%
Evidence collectedPartner ready
Insight
SOC 2 Type II readiness in 90 days — typical fintech engagement.
Who we help
From first product to first enterprise deal.
Startups, scale-ups, marketplace brands, AI-led companies, and enterprise engineering leaders — one studio across three cities.
Startups & Founders
MVPs and product-engineering-as-a-service; first hires later. Idea → shipped product in weeks, not quarters.
MVPSaaS
Scale-ups
Application security, SOC 2 for the first enterprise buyer, DevOps hardening. The full readiness cycle with a named audit partner attached.
SOC 2Security
Marketplace & performance-marketing brands
The current sweet spot. Kept as one row, not the whole page. Ads API, SP-API, AMC, and cross-channel normalization.
Amazon AdsAMC
AI-led companies
RAG, agents, evaluation harnesses, and LLM red-teaming. From prototype to a system your users trust in production.
RAGAgents
Enterprise engineering leaders
Outsourced security testing, staff-augmented engineering, and AI training programs for internal teams. Extend your bench with a team that ships.
Staff augTraining
0%
Our stack
What we actually run in production.
Application, security, data, and cloud — one line per layer. Nothing exotic, just what holds up under load.
01
Sources
Google Ads API · Meta Marketing API · Amazon Ads API · TikTok Ads API · Shopify / Stripe
02
Orchestration
Airflow · Dagster · Airbyte · Fivetran
03
Warehouse
Snowflake · BigQuery · Redshift
04
Transformation
dbt · SQL · Python / Pandas
05
AI / ML
LLM APIs · LangChain · RAG pipelines · scikit-learn
06
BI & Reporting
Looker · Power BI · Tableau · Metabase
07
Application
Laravel · Python · Node · Next.js · React · React Native · Flutter
08
Security testing
Burp Suite Pro · OWASP ZAP · Semgrep · Trivy · Nuclei · Manual pentest playbooks
09
Cloud & DevOps
AWS · Azure · GCP · Terraform · Kubernetes · GitHub Actions · CircleCI
Third-party partners
Because a services firm should not audit itself
We handle the readiness work — gap analysis, controls, evidence collection, and remediation. When it is time for the attestation itself, we hand over to a named partner firm. That separation is why enterprise buyers take the resulting report at face value.
A
Accorp Partners
SOC 2 · ISO 27001 attestation
I
Independent pentest firms
Signed security test reports
R
Regional audit partners
EU · US · MENA coverage
Training & enablement
Train your team to use AI where it counts
Three formats — executive, engineering, and custom — measured by what your team ships afterward, not what they read.
Executive AI literacy
Leadership teams, boards
Half-day workshop · non-technical · outcomes-first · on-site in Lahore, Dubai, or Toronto, or remote.
View program →Engineering AI workflows
Software engineering teams
Two-week bootcamp · Copilot, Cursor, agents, RAG · shipped project by end of week two.
View program →Custom internal enablement
Any team, any level
Built around your stack and your data. Curriculum, hands-on labs, and a measurable competency bar.
View program →Featured case studies
View all case studiesReal work. Real results.
Software, security, AI, and ad-data engagements — anonymized where needed.
View all case studies
Fintech scale-up
SOC 2 in 90 days
NextLevel
40+ dossiers managed
RAG Advise
NL data insightsSaaS platform
42 findings closedEnterprise pilot
LLM red team
Tinuiti
120+ automations
SellerFuse
Unified agency pipeline
BTR Media
+20% ROAS
Appeals Doctor
25% faster resolutions
Protego
5-min risk alerts
Mau Brands
25% less reporting time0%
Questions we get
Straight answers, before the call.
The five questions agency engineering and ops leads ask us most often.
Amazon changes report schemas, throttles endpoints, and deprecates fields without much notice. We build resilient ETL pipelines with schema drift detection, automatic retries, and versioned staging tables so a breaking change becomes a monitored alert, not a silent gap in your dashboards.
We ingest each platform via its API (not CSV exports), normalize currencies and date formats in dbt, and land everything in a single warehouse layer. One ROAS definition, one spend model, one place your team and your AI agents query.
Yes, with guardrails. Our agents read from a modeled warehouse, propose actions within rules you define (max bid change, budget caps, approval queues), and log every change. Nothing runs autonomously until you sign off on the policy layer.
Dashboards show what happened. A warehouse lets you join ad spend with inventory, CRM, and finance data, and gives AI agents a single source of truth to act on. Without it, every "smart" automation is guessing from incomplete numbers.
A focused single-source pipeline (e.g. Amazon Ads → Snowflake) usually ships in 4–6 weeks. Multi-platform unification with automation layers typically runs 8–14 weeks depending on source count, historical backfill depth, and BI requirements.
LIVE
Since 2013
3 cities
About
An engineering firm since 2013.
TechEsthete is an engineering firm. Since 2013 we have built and shipped software, run security tests that hold up, and trained teams to work alongside modern AI. We work from Lahore, Dubai, Bangalore, and Toronto — one team, three time zones. Our work spans startups shipping their first product, scale-ups preparing for their first enterprise buyer, and enterprise engineering leaders extending their team.
Our timeline
- 2013 — Founded in Lahore
- First retainer client
- Mobile practice launched
- Security practice launched
- UAE office opened (Techesthete FZE, Sharjah)
- AI training practice launched
- Surrey office opened (Canada)
Where we work
Lahore (HQ) — 333, Block J1 Johar Town, Lahore 54000, Pakistan
UAE (Sharjah) — Business Centre, Sharjah Publishing City Free Zone, Sharjah, UAE
Bangalore — Commercial Street and Infantry Road, Bengaluru 560001 India
Surrey (BC) — 13387 Old Yale Rd, Surrey BC V3T 0V6, Canada
Reliability
Systems you can trust: every pipeline and prediction is validated, tested, and dependable.
Innovation
We experiment and prototype. It's how we stay ahead in a world run on intelligence and automation.
Clarity
We simplify complexity, from data architecture to design, so intelligence stays intuitive for your team.
Scalability
Every workflow and line of code is built to grow seamlessly as your business expands.
Security
We ship code we are willing to have tested by anyone.
What clients sayTrusted by teams
Trusted by teams
who live in the data.
"They brought clarity to our ad data chaos and built a pipeline that finally scales with us across every marketplace."VP of OperationsAmazon marketplace brand