BTR Media is a retail media platform designed to help brands and agencies manage and optimize advertising campaigns across multiple marketplaces such as Amazon, Walmart, and Instacart.

The platform focuses on centralizing campaign data, simplifying performance tracking, and enabling smarter decision-making through structured analytics and automation. By reducing manual effort and improving visibility, it allows marketing teams to scale campaigns efficiently while maximizing return on ad spend.

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Managing retail media campaigns across multiple platforms creates fragmented workflows and limited visibility into performance.

• Campaign data is spread across different dashboards
• Teams rely heavily on manual optimization
• Lack of clear insights leads to inefficient decision-making
• Budget allocation becomes inconsistent and error-prone

For growing brands and agencies, this results in wasted ad spend, reduced ROI, and operational inefficiencies.

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Techesthete designed and implemented a centralized retail media management platform to streamline campaign operations and improve performance visibility.

Our work focused on:

• Unified Campaign Dashboard
Built a centralized system to track campaign performance across multiple marketplaces in one place.

• Data Visualization & Insights
Transformed complex data into clear, actionable insights through structured dashboards.

• Automation Workflows
Introduced automation for bid optimization, budget allocation, and performance monitoring.

• Scalable Architecture
Designed a system that supports multi-platform integrations and growing campaign volumes.

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• Centralized campaign management across platforms

• Improved visibility into performance metrics

• Reduced manual optimization effort

• Faster and more accurate decision-making

• Scalable system for growing advertising operations